As always with cosmetic surgery articles in the newspapers, there seems to be a lot of sensationalist froth rather than any science. The so called ‘latest’ techniques for something are exactly what journalists want to sell their newspapers and make their media sound up-to-date.

In fact when it comes to surgery, it’s the exact opposite that most patients need – tried and tested techniques. What journalists think is good for patients and what respected surgeons think, are not always the same.

The Vampire facelift has a catchy title. This is the first warning sign that there must be a catch. The name has been dreamt up by a marketing executive to sell surgery. Patients deserve a balanced and sober assessment rather than falling victim to the best advertising tricks.

The Vampire facelift essentially involves injecting blood serum into the face. Serum is a natural part of our blood with the cells taken out. It is similar to the fluid in a blister or in a seroma after surgery. It is natural fluid which is why the body dissolves it away rather quickly. One may as well inject saline water into the face. This is physiological, which means the body will accept it, but basically gets absorbed by the body and excreted in our urine.

For a genuine assessment for the signs of ageing of the face, contact a respected BAAPS and BAPRAS surgeon such as Mr Uppal for independent advice – without the marketing.

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Platelet Rich Plasma

This serum doesn’t work unfortunately. A good sun screen and plenty of sleep will do more to improve the appearance of the face than injection of magic fluid into the face. Fillers (such as Restylane) and Botox however do work well and are reliable, when used judiciously.